visual identity and exhibition design
The show is presenting the first housing estates designed in the spirit of the international style, built since 1930’s by Polish architects: Helena & Szymon Syrkus, Barbara & Stanisław Brukalski. The history of housing estate projects is interwoven with the memories of its residents and the “cool” modernism turns out to be a vibrant place concentrating life of the local community.
Pablo Picasso drew mermaid on one of the walls of a newly build Warsaw Housing Association (WSM) flat during his Intellectuals’ Congress visit in 1948. We used the drawing as a basic visual element appearing on all materials accompanying the exhibition.