visual identity, invitation, presentation screens, flyer
Permanent Mission of Saudi Arabia to the United Nations and Edge of Arabia gallery presented Our Mother’s House at the UN Headquarters in New York.
The initiative aimed to draw attention to the urgent issue of cultural heritage protection and the equal representation of women in the Middle East. The launch of the program included an art exhibition of specially commissioned murals that celebrate the ancient tradition of house-painting by female artisans from Asir region in southern Saudi Arabia. We designed the event’s visual identity including foil blocked invitation, roll-up banners, TV spots and online communications.